Luma is a modern children’s brand on a mission
to “LUMA”-nate your world, one product at a time.
How Far Can You Grow?
I started by digging deeper into what makes Luma different to really stood out. Luma was designed with the intent to shape positive thinking patterns, and build self-esteem and resilience in little ones, assuring them that anything they choose to believe has the potential to become a reality.
Working alongside the core of the brand. The creative idea of “a brighter way to learn” felt spacious for exploration and making an impact.
Embrace the light
Good use of photography can tie a whole advertising concept together. I used simple shots to create stop-motion clips to compliment the message and activate the uniqueness of the business.
New drops and countdowns.
Echoing the brand graphic language onto the packaging. Using design as the connection of form, structure, illustrations, color, and typography to make packages that are representative, purposeful, and functional.
Crafting communication materials that bring together rich ideas and design. Luma has become known for sharing teasers in form of countdowns to trigger the curiosity of its audience and to keep the content fresh and interesting.
